How Restaurant Research Associates Can Help Your Company Grow


In-Store & Central Location Product Testing

RRA provides expert design, implementation and analysis of all traditional and esoteric forms of product testing, as well as our proprietary PERSUTE personal use test methodology. From one configuration to twenty, we manage single and multi-market product tests across the country on a weekly basis.

  • New Product Buyer & Rejecter Studies

    Uncover the strengths and weaknesses of new products in test or full market launch quickly and accurately. We’ll provide you with actionable analysis of new product performance from every angle.

  • Ingredient Change & Substitution

    Ingredient changes are a fact of life—whether driven by cost considerations, supplier changes or improvements to a key component. We’ll guide you through the right methods to clearly understand consumer acceptance or rejection of alternative configurations.

  • Store Design & Remodel

    Design research at all phases—from artist’s renderings and elevations to test store remodels using both qualitative and quantitative methods.

  • Problem Store or Region Analysis

    Understand the driving factors to underperforming units or regions. We combine both traditional and non-traditional methodologies to deliver actionable solutions to rehabilitate image, traffic and sales.

  • Market Segmentation & Brand Image

    A firm grasp on key target and affinity groups is more important than ever in today’s fast-paced, multi-media marketing environment. Gain insights on the emotional, social and communal triggers that drive each segment’s buying habits, where your brand fits into their lives and how to convert opportunities into a strategy that will ultimately gain share for your brand.

  • Voice of The Consumer—Competitive Analysis

    What do consumers say and feel about their experience with your brand? How does this differ from your competitors? How do you find the emotional triggers to capture the hearts and minds of your infrequent customers or your competitor’s customers? Hear it in and understand it — their own words.


Voice of The Consumer—Tele-Ethnography

Ethnographies provide unparalleled in-depth insights into the minds of consumers’ emotional & rational connections with product and brands, and the importance specific brands and products have in their day-to-day lives. We provide this understanding in more cost-effective method than traditional ethnographies.


Customer Satisfaction

Maintaining the contact with your customer base is one of the key components of a healthy brand. We’ll keep your finger on the pulse of customer attitudes and perceptions, as well as head off potential hazards before they become critical issues.

  • Menu Optimization

    Uncover the strengths and weaknesses of new products in test or full market launch quickly and accurately. We’ll provide you with actionable analysis of new product performance from every angle.

  • Packaging Research

    Improved packaging, green packaging options or packaging for new items. We’ll deliver the best research method to ensure the optimal combination of product and package.

  • Lapsed Customer Analysis

    Often consumers can’t even recall why they abandon a product or brand. We’ll show you how to bring them back to your brand… and keep them.